I just watched an engaging commercial for DirecTV by the Black-Eyed Peas. It was eye-grabbing and held my interest throughout — until the last marketing claim, “lock in your rate for a full year!”
What? Is the price of DirecTV so volatile that I have to worry about season price spikes? Does the price double around the SuperBowl? I don’t need that kind of complexity from my TV — there is enough uncertainty in the world.
Same holds true for project managers. You are aware of many, many variables that could affect your project but you should communicate to your stakeholders in such a way that they don’t leave the conversation saying, “I don’t need that kind of (insert expletives of choice here) uncertainty in my life.”
Offer options when you present project risks. It is a key component of managing stakeholder expectations.