You had me, then you lost me

I just watched an engaging commercial for DirecTV by the Black-Eyed Peas. It was eye-grabbing and held my interest throughout — until the last marketing claim, “lock in your rate for a full year!”

What? Is the price of DirecTV so volatile that I have to worry about season price spikes? Does the price double around the SuperBowl? I don’t need that kind of complexity from my TV — there is enough uncertainty in the world.

Same holds true for project managers. You are aware of many, many variables that could affect your project but you should communicate to your stakeholders in such a way that they don’t leave the conversation saying, “I don’t need that kind of (insert expletives of choice here) uncertainty in my life.”

Offer options when you present project risks. It is a key component of managing stakeholder expectations.


About Gordon Young

Need 10's of millions? Start here. Keynote speaker, coach and instructor. I help companies tap into the creativity and energy of their teams resulting in profit, engagement and well-being.
This entry was posted in Uncategorized. Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s